No. 002
Jun 2026
Has the Word “Luxury” Lost Its Meaning?
If everything is luxury, is anything really luxury anymore?
The column Beyond the Estate
Dianna Desboyaux is a self-made entrepreneur whose ventures span real estate sales and investments, hospitality, lifestyle brands, and outdoor recreation. As the founder of Maison Global Enterprises, she oversees Maison Social, Maison Floral, and Maison des Rêves, companies dedicated to elevated entertaining, floral design, and artisanal confections. She is also the founder of Florida Ski School, the largest watersports academy in the United States, as well as Boat & Lake Defenders and Pool Defenders. Through her diverse portfolio of businesses, Dianna has built a reputation for transforming ideas into thriving brands, creating exceptional experiences, and connecting people through innovation, hospitality, and thoughtful entrepreneurship.